Consumers are switching to digital TV antennas, and here’s why. First, the digital transition taking place now (and set to be completed this June) brings the best digital broadcast quality to consumers across all stations. No longer will TVs receive low signal quality as they did in the past. Channel Master’s digital TV antennas (i.e. UHF/VHF) are the reliable, hi-quality choice to bring in those digital broadcasts. So whether reception is being viewed on a hi-def or standard-def TV with a converter box, image quality will be the best possible for each type. This ‘upgrade’ to digital comes into their homes for free. Second, is the high cost of cable television. Cable TV pricing has risen a staggering 77 percent since 1996, according to the Bureau of Labor Statistics. That’s double the rate of inflation, and it comes at a time when other technology prices are decreasing. “The average family has very little choice as to what channels are included, yet they’re having to pay more and more for those same channels,” said FCC chairman Kevin Martin.¹ With the current state of the economy, consumers are dropping their cable & satellite TV and are buying antennas saving them hundreds of dollars per year. Consumers that used to sign up for cable or satellite simply to get better picture quality than they could have with an antenna, now realize that they no longer need to pay for services to get the best picture quality. Switching to a digital TV antenna is a smart, low cost alternative to ever increasing cable prices and still brings quality entertainment and news into their homes. And, with Channel Master’s selection of hi-quality digital TV antennas, and 60 years as a trusted brand, you’ll have what they’ll need to make that switch easily and reliably! ¹.Good Morning America, www.abcnews.go.com
